PROJECT OVERVIEW

The task was to redesign an email management application that enables companies and organizations to manage their client communications effectively. The app facilitates sending bulk emails, creating and saving templates, scheduling emails, and managing inboxes. The redesign aimed to improve usability, scalability, and overall user experience, aligning with modern email management needs.

My Role

Role: Product Designer

I led the design process from research to high-fidelity prototyping and user testing. My responsibilities included user research, wireframing, prototyping, and collaborating with developers to ensure successful implementation.

Timeline

3-4 weeks

Team Members

Khalid, Ana Toyosi

a. Research

User Research: Interviewed 10 potential users (marketers, business owners, and customer support representatives) to identify pain points in email management.

Competitive Analysis: Analyzed competitors like Mailchimp and SendGrid to identify strengths, weaknesses, and opportunities for differentiation.

b. Define

Identified the following user pain points:

• Difficulty managing large client lists.

• Lack of flexibility in scheduling bulk emails.

• Overcomplicated template creation process.

• Cluttered inbox interface.

Defined key objectives: Simplify bulk email scheduling, improve template management, and create a cohesive, user-friendly interface.

c. Ideate

Created user personas to represent typical users.

Designed user journey maps to visualize end-to-end user flows.

Wireframes:

Developed low-fidelity wireframes for initial feedback.

Prototypes:

Built high-fidelity interactive prototypes using Figma.

Outcome

The redesign of the email management application resulted in a more intuitive and efficient platform that enhances user experience and productivity. By addressing key pain points such as complex template creation, cumbersome bulk email scheduling, and a cluttered inbox interface, the new design simplifies workflows and improves accessibility.

Key improvements include:

• A streamlined bulk email scheduling system with enhanced flexibility.

• An intuitive template management feature that allows users to create and save templates effortlessly.

• A cleaner, more organized inbox interface that enhances message tracking and management.

User testing showed a significant improvement in usability. Participants reported a 30% reduction in time spent on email scheduling and higher satisfaction with the template creation process.